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Plan of internal communication
Pražák, Petr ; Sedláček, Lukáš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis consider internal company communication process, analysis relation each group of employees with each other and to their management. The thesis describe meaning of internal communication in the company and show how important is the right stimulation and motivation of employees of company by the management. The thesis values the obtained opinion poll and proposes the update of the working procedures.
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Internal Communication in a Selected Company
Konečná, Dana ; Putnová, Anna (referee) ; Konečný, Štěpán (advisor)
The diploma thesis is focused on internal communication in a selected company. The first part of the thesis defines the concept of communication, its function and division. It characterizes internal communication and problem communication in company. This knowledge is further used in the practical part, which is supplemented by an introduction and description of the company. The analytical part examines employee satisfaction with internal communication. Based on the theoretical and analytical part of the work, real recommendations are proposed to improve the level of communication in selected company.
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Rilke's Novel Die Aufzeichungen des Malte Laurids Brigge in Czech Translations
Dubcová, Eliška ; Tvrdík, Milan (advisor) ; Svoboda, Tomáš (referee)
The diploma thesis deals with two translations of Rilke's novel Die Aufzeichnungen des Malte Laurids Brigge. Each translation is not only conceived as a final product, but also as a communication process, influenced by a number of cultural and socio-political factors. The thesis therefore attempts to capture changes in Rilke's reception in relation to the literary paradigm and - with regards to the political situation - to the contemporary publisher policy, because during the period of socialism Rilke's work, which was highly valued in the thirties, came back into general awareness quite slowly in connection with the gradual liberation of cultural and political situation. The goal of the thesis is to map the problems of the translations' genesis with regards to the period and cultural environment and to the translators' poetic style. Part of the thesis addresses a translatological analysis, which is the base for defining both of the translators' methods.
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Internal Communication in a Selected Company
Konečná, Dana ; Putnová, Anna (referee) ; Konečný, Štěpán (advisor)
The diploma thesis is focused on internal communication in a selected company. The first part of the thesis defines the concept of communication, its function and division. It characterizes internal communication and problem communication in company. This knowledge is further used in the practical part, which is supplemented by an introduction and description of the company. The analytical part examines employee satisfaction with internal communication. Based on the theoretical and analytical part of the work, real recommendations are proposed to improve the level of communication in selected company.
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Self-tracking as a form of communication: case study of communication of sportsmen in the Czech Republic
Steinbergerová, Zuzana ; Soukeník, Štěpán (advisor) ; Audyová, Petra (referee)
This diploma thesis explores a new phenomenon in Communication studies called self- tracking. The activity of self-tracking involves digital technology that enables systematic recording of aspects of individual's life such as sport activity or health. Despite the high number of Czechs who self-track themselves, this activity is not very well-known yet in the Czech Republic. Therefore one of the aims of this diploma thesis is to provide an insight into the communication process between athletes and their self-tracking devices. Research part of the theses should answer the questions about the exchange of information between athletes and technologies. In addition to find out why athletes record sport data, meanings of data and what benefits data bring them. Other part of the research explores attitudes of Czech athletes towards sharing data from sport on social media. The first part of the thesis is dedicated to introduction of the phenomenon, summary of English literature on this topic and determination of critical questions in the current research of self-tracking. Second part is dedicated to description of qualitative research method, analysis and interpretation of data. Presented qualitative research was made on a sample of 12 sportsmen from the Czech Republic who regularly self-track their sport...
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Managerial Communication In a Selected Organization
VEISHEIPLOVÁ, Lucie
The art of communication is one of the most essential skills that a successful manager should have. This ability of communication can be a deciding factor in negotiating with both the business partners and the general public. Effective communication lies primarily in understanding the message of the other person and the feedback. So it is necessary to be interested in how efficiently the information is passed, either in an internal or external communication. The main aim of this diploma thesis is to analyse managerial communication in a selected organization and to make proposals for its improvement. For the practical part of this thesis, I have chosen EXTRUDO Bečice s.r.o. based in Bečice that was founded in 1994. On the basis of materials obtained from an interview with the director of the company, particular areas of managerial communication are defined in this part of the thesis. In addition, a questionnaire survey was conducted to find out attitudes and opinions of the employees. After evaluating the information obtained from the interview with the company director and the questionnaire survey, the proposals and suggestions for possible improvements in individual areas of managerial communication were submitted.
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Self-presentation as the Part of Personal Marketing Strategy-Analysis of Political Speeches Between 2012-2014
Ouahdjinová, Tereza ; Orban, Karol (advisor) ; Šoltys, Otakar (referee)
The bachelor's thesis is focused on the role of the self-presentation of the individual in a communication situation. In the theoretical part are described basic principles of a marketing strategy and forces, which motivate person to certain way of behaviour. As a product the individual shows his or her personal qualities and skills to surroundings, as a marketing manager he or she directs the presentation and the change of these, regarding a development of communication situation. His aim in this competitive environment is to gain the desired place (status) and the trust of others. In the process he uses various persuasive techniques which are formed into a short-term tactics and through them is he fulfilling partial steps, which makes the whole marketing strategy focused on a success and on an achievement of the long-term aim. In the process the individual analyses the market, opponents and his- or her-own strength and weakness. Later, person applies gained knowledge in tactics which he implements into the communication process that is crucial for the reception of a send message and its interpretation. Persuasive or manipulative skills of a speaker (the sender of the message) have here the important role. For a creation of the trustworthy impression are used tools of verbal (argumentation) and...
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